Sketches
Secondary Masthead
The secondary AquaPro masthead focuses on the droplet icon as a standalone brand element. By isolating the icon, this version offers a more flexible and compact option for tight spaces or supporting applications. The abstract “A” formed within the water droplet maintains strong brand recognition while simplifying the visual system. This masthead is ideal for social media avatars, app icons, uniforms, invoices, and small-format marketing materials. Its simplified form allows AquaPro’s identity to remain consistent and recognizable without relying on the full wordmark, making it a versatile extension of the primary brand mark.
Primary Masthead
The primary AquaPro masthead is designed as the brand’s most recognizable and complete visual signature. It combines the custom droplet icon with the AquaPro wordmark to establish strong brand presence and instant recognition. The rounded letterforms and flowing shapes reflect water, movement, and reliability, reinforcing AquaPro’s connection to pool care and maintenance. The two-tone blue color palette communicates cleanliness, trust, and professionalism, while the balanced spacing between the icon and typography ensures legibility across large-scale applications such as vehicle graphics, signage, and digital headers. This masthead serves as the brand’s anchor, intended for high-visibility placements where brand identification is the priority.
Social media images
Mockup
